"The CX Exchange is a jam-packed event centered around improving the customer’s healthcare experiences." Patient access is at a critical turning point. As pathways grow more complex and consumer expectations continue to rise, patient experience leaders are being asked to deliver seamless, human‑centred journeys, while simultaneously proving clear, measurable ROI. What was once viewed as an enhancement is now a business imperative, and many PX teams are under pressure to do more with fewer resources.