AcuityMD has announced that Pristine Surgical, a company focused on innovating endoscopy, has chosen its commercial intelligence platform to assist with the launch of the Summit™, the world’s first single-use arthroscope.

AcuityMD’s platform is tailored for the MedTech industry, offering streamlined workflows and detailed data to help sales teams develop strategies that target the most promising opportunities.

Following an initial market release, Pristine Surgical partnered with AcuityMD for a comprehensive launch aimed at ambulatory surgery centers (ASCs).

Surgeons at ASCs have found the Summit™ particularly beneficial for addressing critical issues such as reducing equipment failure risks and enhancing efficiency. To effectively enter the ASC market, Pristine Surgical needed extensive market insights.

AcuityMD’s data-driven platform enabled them to identify high-volume arthroscopic surgeons at ASCs and key opinion leaders, allowing the sales team to focus on significant opportunities more efficiently.

Pristine Surgical’s single-use endoscope eliminates the need for expensive equipment and reduces hidden costs associated with maintenance and sterilization.

Reused endoscopes are often fragile, leading to potential damage that can impair visualization, disrupt workflows, and pose safety risks to patients.

Additionally, Pristine Surgical’s advanced endoscopes integrate with Pristine Connect, a cloud-based software that enhances operational efficiency and accuracy by syncing patient and procedure information. It also improves communication through automated inventory management and streamlined image and video handling.

As Pristine Surgical plans to expand into the laparoscopy and flexible endoscopy markets in 2025, AcuityMD’s platform will continue to support their sales and marketing strategies. The platform provides crucial insights into these new markets, helping Pristine Surgical develop effective commercialization plans.

AcuityMD is committed to accelerating the adoption of innovative medical technologies, and its platform plays a key role in helping companies like Pristine Surgical achieve their goals.

For more information, attendees can visit the 2024 Orthopaedic Summit (OSET) in Las Vegas at The Fontainebleau’s Innovation Theatre on September 14th at 2:45 p.m., where strategies for increasing device adoption will be discussed.




Source: acuitymd.com

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