CMI Media Group, WPP's healthcare specialty agency and Compas will be working with Microsoft Advertising to support healthcare brands to help accelerate their growth and enable them to reach their audience across the Microsoft ecosystem and beyond. Current clients of CMI Media Group can discuss the benefits with their account leads. Future clients can reach out to CMI Media Group via connect@cmimediagroup.com.

In 2024, Microsoft Advertising named CMI Media Group as its Performance Partner of the Year. This latest evolution of the relationship delivers strategic support and guidance from both companies with a goal of providing innovation, transparency, collaboration and excellence for shared clients as well as unique return on investment.

This collaboration underscores the agency's commitment to driving innovation and value for healthcare brands, ensuring their clients are at the forefront of digital marketing and technology advancements. By combining Microsoft Advertising's robust capabilities with CMI Media Group's strategic expertise, this collaboration is set to elevate client success and accelerate growth in an increasingly competitive landscape.

"This represents a major milestone for the healthcare industry combining valuable expertise and reach. With this unique agreement, we can offer all of our clients expanded benefits to engaging with us for their search engine marketing and display investments," said Justin Freid, Chief Media & Innovation Officer, CMI Media Group.

Amanda Richman, VP, Global Sales, Microsoft Advertising, said: "When media and advertising technology are seamless, brands are able to engage in more personalized and impactful experiences with their audience. We see a tremendous opportunity to serve our joint healthcare clients by bringing together these key components to enable their growth."

CMI Media Group and Compas have brought many firsts to healthcare marketing as the premier healthcare-focused media buying and planning resource to the world's game changers in pharma and life sciences. With a deep focus on data, media and technology, the agency has developed proprietary audience tools and expertise that ensure 100% media reach, precision, performance and personalization to healthcare professionals, patients and caregivers – 1-to-1, at scale. To learn more, contact connect@cmimediagroup.com.

 

Source: prnewswire.com

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