Aetna Enters into Agreement with Healthy Business Group

Tuesday, Jan 29, 2019

Aetna and Healthy Business Group (HBG) announced today an agreement that offers HBG's portfolio of health and well-being solutions to Aetna's members in New York and New Jersey.  Available to Aetna customers with one hundred to 5,000 employees, HBG's solutions and engagement strategies present them with the unique opportunity to select resources that will best serve the needs of their employees and families.  Such solutions include childhood development, chronic disease management, caregiving, diabetes prevention, healthcare advocacy and second opinion and expert decision support.

HBG is a leader in providing access to disruptive innovations to drive reductions in cost while increasing quality of care.

This agreement with HBG aligns with Aetna's mission and vision to build a healthier world by complementing its focus on holistic well-being and addressing social determinants of health. This includes looking at the social, economic, and environmental factors that play a critical role in our physical and mental well-being.

"We are excited to offer HBG's innovative solutions to our middle market customers," said Michele Butman, senior vice president of Aetna New York and New Jersey. "HBG's approach to fostering employee engagement will further serve to strengthen the customer experience. Together, we will deliver a customer-centric health care experience for our employee members and their families."  

Tom Morrissey, the CEO of HBG and a healthcare industry veteran, acknowledged the partnership as Aetna's recognition of a market shift in how customers are viewing and purchasing health care resources.  Morrissey said, "The acceleration of this model will provide Aetna with a strategic advantage in the middle market."



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